Want to Improve Your Content Marketing Analytics Systems? How L’Oreal Is Using Content Marketing to Attract New Customers
I have to admit it: I am kind of obsessed with makeup, skincare, and everything related to beauty. And I am not the only one, considering the global beauty industry is worth a staggering $445 billion. When you add content marketing on top of people’s high appetite for beauty, the results are even more spectacular. Analytics are often proving that. […]
SproutSocial Didn’t See Booming Success Overnight: Content Marketing Helped!
Let’s be honest: No company has truly seen success overnight. Some have seen faster improvements, true. Others used content marketing to get where they are today. Take SproutSocial, for example. If you look at their “About” page, you will see that they have more than 16,000 customers using their services at any one time. Their team […]
How Content Marketing Helps Real Estate Marketing Directors
When it comes to buying property, people are understandably skeptical and slow to trust. After all, it’s a big decision, and people can’t afford to make a bad call. For the everyday people, real estate companies are just companies. At first, a company doesn’t have a face or voice, so that’s where content marketing comes in. It […]
How Content Marketing Can Help Your Real Estate Company
Content marketing has become almost the norm in recent years, being at the very least included in the overall marketing strategy by businesses of any size. Real estate companies are among the ones that have the most to gain from content marketing, since it builds trust between customers and companies. Think about it: Who’s gonna buy […]
In-House vs Outsourced Content Marketing in the eCommerce World
A big problem for any eCommerce business is choosing how to handle marketing. Content marketing can be applied in many ways, but the question is how to handle it so that you get the best outcome. One of the biggest decisions you’ll have to make is whether to outsource the process to an agency or […]
How Can Content Marketing Agencies Improve Ecommerce Strategies
If you work in eCommerce, this article is right up your alley. There’s no denying that content marketing has become the norm when it comes to how businesses promote their brands. Businesses like yours have the most to gain from using this digital marketing strategy, as generating interest and attracting more visitors to websites are two of its […]
How to Choose the Best Content Marketing Agency for Your eCommerce Company
Content marketing is a business strategy that’s rapidly becoming one of the most often used methods of promoting a brand. Naturally, it has also spread to eCommerce businesses, and since it’s a relatively new way of handling marketing, it’s understandable why many business owners don’t know how to pick the right agency for the job. To discuss […]
Scrum Board for Content Marketing :: it Works Like Magic
We’re squirrly enough to try out new #winning strategies, as we’re growing from 11 people to 15, and then even more in the near future. Our Content Marketing client base got even bigger, which required us to innovate our company procedures, and Alexandra (Lexxy) helped a lot in this area. Actually, together with her and […]
7 Content Marketing Strategies You Never Knew You Should Try
Content Marketing is Directly Dependent upon Engagement Engagement is the key to effective content marketing. To attract attention, you have to find multiple avenues of engagement. There’s two ways to lure engagement: creating content that is entertaining and creating content that is educational. To get someone’s attention, you open with the entertainment factor. To keep […]
Super New Content Marketing Predictions for 2015 That Your Team Should Know About
Since 2015 has started for a couple of months, so did the content marketing predictions for this year. How will the tides change? On what should marketers focus and what should they leave behind, overly-locked like in a Pandora’s Box? Well, the specialists have spoken and these are the most set off predictions: “People-focus”, the first keyword for […]
