I’ve shown you a really good list of ban words and ways to make ChatGPT stop sounding… so annoyingly … ChatGPT-ish.
While many AI Innovators from the group contributed their ideas and helped us create a really nice final list, some people were concerned with AI Detection. So let’s chat(gpt?) about it:
For SEO purposes, you probably already saw we used pure AI content (I detailed the process here) and we haven’t been penalized with the March and April updates. What happened instead, was that we started ranking for more keywords than ever before.
I will say this again: Google doesn’t have a problem with AI Generated content. It has a problem with weak, no-value-giving content, whether written by human hands or GPTs.
The purpose of the ban words list was to make the content sound better, which will keep humans on the page (which leads to better SEO rankings, as you know from Squirrly SEO’s Focus Pages).
However, there are a few things you can do to your AI generated SEO content to make it become better:
1) Use Content Focus – if you are generating content: a landing page or a new blog post, or a new ecommerce product page: what is the main focus of the content?
What is special about that particular Content Focus (could be a brand you’re talking about, a person, an event, a product, a specific service)?
Have you analyzed all angles from which you can present that information?
Use this sort of thinking to explain everything to ChatGPT before you ask it to start writing the content.
This will avoid generic content, which will help your Google rankings.
2) Use the ban list I mentioned. Again: it helps to keep people reading and not get them annoyed with overly used words.
3) Optimize the content for search relevance using prompts, just as you would use Squirrly SEO Live Assistant (I will share my prompt once the group reaches 3,000 members who joined it; but to be fair it’s not hard to create it if you know a bit of prompting and have been paying attention to the SLA)
4) Write like Hemingway. By default, ChatGPT writes a lot of words in every single sentence. Don’t be like ChatGPT. Be like Hemingway. Not sure how? – You have the Hemingway App for that.
These 4 ideas will help you create better content that will even get Google thinking it’s valuable… and these same 4 ideas will help you pass AI detectors.
I’ve been experimenting and showing my process and ideas in this thread. It’s not the easiest thread to follow, but I think you will find it useful.
And in Content Focus, or along with Content Focus, you should also provide ideas for the writing style and the tone of voice you want to use.
We have an entire course inside Education Cloud PLUS by Squirrly that teaches you how to use the DARE formula to make the AI content more valuable.
And I will soon add a course created by me that helps with creating a branding plan, which will further enhance the quality of the generated content.
If the prompts are bad, the content will be generic. Which will trigger AI detectors and will also lead to zero-value website content (which will cause Google heartaches).
In my thread you will see a post I made where I only used Content Focus to pass AI detection.
Your own input, thoughts, experiences, angles shouldn’t be ignored. That’s what makes your content YOUR content. And that’s what Google cares about.
