This week, the spotlight shone brightly on the Oscars, where “Oppenheimer” stole the show and took home the coveted Best Picture award.
Talking about Oscar-worthy performances, I’m here to share 5 key SEO copywriting tips you should use on your site to boost your content performance. But first:
What is SEO Copywriting, Really?
At its core, SEO copywriting involves writing content that’s both engaging for humans and optimized for search engines. The goal? To rank well for specific keywords and connect with your target audience effectively. Now, let’s dive into the tips:
1. Leverage ‘People Also Ask’ for Content Ideas
Use Google’s “People Also Ask” feature as a resource to uncover common questions related to your topic.
Did you know that Squirrly’s Research Assistant (digital assistant) now does that automatically for you, with the latest Squirrly SEO: Newton update?
This insight allows you to craft content that directly addresses these queries, aligning with Google’s aim to connect searchers with useful information and potentially boosting your visibility in search results.
2. Craft Organized, Reader-Friendly Content
Streamline your writing into a well-structured masterpiece. Use clear headings, embrace brevity in your sentences, and choose straightforward words.
This approach not only keeps your readers engaged but also makes your content accessible to a wider audience, ensuring everyone stays tuned for the whole show.
3. Add a Table of Contents
Include a table of contents to give readers a clear overview of what your page covers. This helps satisfy search intent by allowing readers to quickly find the information they’re looking for.
Plus, it also improves the overall user experience.
4. Incorporate Calls-to-Action
Effective SEO copywriting aims to guide users toward a specific action, such as making a purchase or completing a form.
By understanding the reason a user visits your page (their search intent), you can strategically place CTAs that lead them to the next logical step, whether that’s exploring a product page or signing up for more information.
Use clear CTAs to direct your audience to what they might be seeking next, making the path to conversion more seamless.
5. Optimize Title Tags and Meta Descriptions
Within the SEO universe, your page’s title tag and meta description are your content’s movie poster.
Title Tags: These should be intriguing, unique, and include the target keyword. Also very important: make sure your titles accurately describe the content to satisfy search intent.
Meta Descriptions: Use them to tease the unique value of your content, sprinkle in those keywords, and don’t forget to include a compelling call to action to entice users to click.
And there you have it – follow these tips to secure an Oscar-worthy performance in the SERPs.
Remember, in the world of SEO, every day is awards season, and with these strategies, you’re always in the running for Best Content.
